Bell Middle East

Bell Equipment UK has established a Branch Office in the Middle East to drive its Business Development and Product Support initiatives in that Region.

Based in “Business Friendly” Bahrain, the location provides practical road access to Saudi Arabia and Kuwait; is a hub for a number of regional airlines and operates efficient logistics systems. Business Development is primarily focused on appointing and supporting a sustainable Dealer Network that enhances the Bell Equipment Brand. Some 60 Articulated Dump Trucks were delivered in the 1st year of operation and despite recent economic turmoil prospects remain encouraging.

Product Support’s mission is largely technical and aimed at enabling customers and dealers to achieve the optimum levels of reliability from our products. A strategic spares inventory is held in Bahrain to augment response times and much time is devoted to skills transfer in what is a challenging multicultural environment.