Bell Equipment (UK) Limited set up its UK operation in 1998 following a sustained period of global growth enjoyed by the parent company.
By 2001 the company had launched the D-series ADT range - widely regarded as a benchmark in engineering excellence.
In 2003 Bell invested in a state of the art factory in Germany for the manufacture of the ADT range destined for Europe.
The original Bell philosophy of first class products and the very best customer service still rings true today.
Bell – Middle East
Bell Equipment UK has established a Branch Office in the Middle East to drive its Business Development and Product Support initiatives in that Region.
Based in “Business Friendly” Bahrain, the location provides practical road access to Saudi Arabia and Kuwait; is a hub for a number of regional airlines and operates efficient logistics systems. Business Development is primarily focused on appointing and supporting a sustainable Dealer Network that enhances the Bell Equipment Brand. Some 60 Articulated Dump Trucks were delivered in the 1st year of operation and despite recent economic turmoil prospects remain encouraging.
Product Support’s mission is largely technical and aimed at enabling customers and dealers to achieve the optimum levels of reliability from our products. A strategic spares inventory is held in Bahrain to augment response times and much time is devoted to skills transfer in what is a challenging multicultural environment.
Bell – Worldwide
Bell Equipment who have their head office in South Africa and are quoted on the Johannesburg stock exchange have a truly global presence with factories in South Africa and in Europe.
In addition to Bell’s own presence, strategic partners such as John Deere Construction & Forestry, Hitachi Construction Machinery and Liebherr, the company really is worldwide.